Then there's the Director of product, Kevin Poulton, who joined MyWhoosh to spearhead the creation of a virtual cycling experience that encompasses all aspects of riding, including competition, community, and structured training, into an effective fitness plan. Currently, as director of e-sports, Fraser brings his depth of experience to MyWhoosh to lead the journey into the active pursuit of the virtual racing sector of the market. Fraser is among over 100 employees, primarily based in their Masdar City, Abu Dhabi headquarters.
He helped develop Zwift's e-sports offering, including the delivery of the first in-venue e-racing event directly supported by Zwift. The team is headed up by Jacob Fraser, who served as Senior Manager of Brand Experience at Zwift for over three years.
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